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When will Apple launch the iPhone 17? Do I want to buy it?

Apple devices haven’t had major upgrades in a while, so is the new one worth the price?

Last updated: June 18, 2025 | 16:30

2 MIN READ

Will the Apple iPhone 17 look like this? Rumour has it that the new device will have an aluminum structure, more powerful batteries, 8K video, 120Hz display and a 48MP zoom.

MacRumors

The next iPhone launch is just around the corner. Yep, the new one — the iPhone 17 lineup. This time, Apple is said to be rolling out four models: the iPhone 17, iPhone 17 Air, and the usual suspects — Pro and Pro Max.

Am I buying one? Hmm. Not sure. I already have the iPhone 14 Pro, and it still runs like a dream. So, do I really need an upgrade?

Also Read: Say hello to iPhone 17 Pro & Pro Max: 12 upgrades leaked, launch date, pricing

Whether or not I buy one, I’m always hyped about any new Apple device. I’ve been soaking in all the juicy leaks and rumours — they’re usually pretty spot on, barring a few fine details.

Apple’s big reveal is slated for September. I can’t wait. This year, the leaks suggest a new aluminium-and-glass body design. Honestly, I’m not thrilled. Been there, cracked that — my iPhone X fell and broke the rear glass, and fixing it was a struggle. Ever since, I’ve wrapped my phones in strong cases.

The camera upgrades sound exciting. A 24MP front camera and a 48MP rear shooter? Yes! The simultaneous video recording is cool. I shoot and edit a lot of video on my phone, so every camera and chip improvement counts.

Chips, Apple always delivers a faster, smarter one each year. That’s expected now — evolution, but no revolution. That’s where my excitement starts to dip.

Apple vs Android

I haven’t seen a significant leap in iPhone tech for a while. Everything feels incremental. iPhones are indeed reliable and safe. But I think Android phones have caught up. Some say they’ve even taken the lead. No, I’m not switching sides.

Call me a loyalist. Or an Apple freak. I’ve been with Apple since the iPhone 4, and every model I bought since has been smooth sailing. No drama, no regrets.

I’m still rocking my iPhone 14 Pro. Skipped the 15 and the 16. Didn’t find the new AI features compelling enough. So, will the iPhone 17 finally tempt me?

Also Read: Buying the iPhone 17? Here are 7 must-have accessories to grab in the UAE, 2025

For now, I’m waiting for the keynote — that annual Apple event. According to the Forbes website, the event typically occurs in early September but never on the 11th. Can’t be September 9 or 10 since they clash with Berlin’s IFA tech expo, and the later dates are too close to launch deadlines.

So, circle September 9 or 10 on your calendars.

Until then, I’ll be watching the iPhone rumour mill spin.

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Shyam A. KrishnaActing Editor

Shyam A. Krishna has been slicing and dicing news for nearly 40 years and is in no mood to slow down. As Acting Editor, he runs the newsroom — digital and print. Sports was the passion that ignited his career, and he now writes about just about everything: news, business, sports, health, travel, and entertainment. Even cooking! You might have spotted him at COP28, the Arabian Travel Market, the Dubai World Cup racing, the T20 World Cup cricket, the Dubai tennis and Abu Dhabi Formula One motor racing. Before all that, the newsroom was (and still is) his home turf. As Night Editor, he designed and produced pages for several years before focusing on Opinion pieces. The transition from Opinion Editor to Senior Associate Editor signalled a return to writing — from special reports and blogs to features. And when he’s not chasing stories or deadlines, Shyam is probably making travel plans or baking something.